As a person who practices Pilates I am thrilled to see all of the Pilates instructors and studios on social media including Facebook, Twitter, Pinterest and Instagram! I have to admit though that many times I’m disappointed and a little amazed at the pictures I see in these marketing outlets. For many potential clients, I…
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Do you need to give things away (like free sessions) to get new clients at your Pilates Studio??
Guest Blog by Carey Sadler, Owner Rivercity Pilates Did you know the most important factor that determines what consumers buy is trust? It kind of makes sense right? Let’s use the example of a stranger stopping at your house to sell you essential oils. You may already think essential oils are great and maybe even…
Do you have your funeral bag ready to go?
Last week one of my clients was doing a Pilates event at the local University, and she sent me a message in the afternoon. “I have business cards, rack cards with studio information, a large sign, “Too Much Sitting” Exercise guide, paper for email sign ups, therabands, DVDs, free 2 week passes, 2 mats and…
Matching the Colors in Your Logo!
I’ve written a blog on how to match colors in your logo, but I got a question from a client yesterday that reminded me of something. As a business owner, you should be aware of your brand’s colors and you will want to use them if you’re doing a quick design in Canva, or…
What’s the fuss about Instagram stories?
A client asked me about Instagram stories yesterday and I had to admit that I didn’t understand them. I know they’re Instagram’s way to “compete” with SnapChat –but I had to research how you get things in “your story” and why you should. The two pics below are direct from the Instagram help…