What language is your website written in? I bet you are laughing right now, thinking this tip is crazy, because of course your website is written in English. Maybe a better question is, is your website written for your potential clients or other fitness professionals? Do the pictures on your website show various types of clients? Older/younger/curvy, skinny even racial diversity? A potential client is going to make decisions on whether your studio is a good fit for them based on on their “impressions” of your website. I think sometimes when people contract for website development, they focus on creating a gorgeous site that highlights what appeals to them as a Pilates teacher and they forget about creating a site that appeals to their perspective new client. For instance, if you are a Pilates professional and you see a picture of someone hanging on the Cadillac, you think: wow beautiful movement. If you’ve never done Pilates you think,” I don’t think this Pilates thing is for me…I just want to keep my back from hurting so I can play with my grandchildren and I could never do whatever it is she is doing on that scary equipment!” So here are some questions to ask yourself.
- Does the front page of your website give your “elevator speech”? An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re selling and how you can benefit someone. It’s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator.
- Once someone gets excited about your elevator speech, does your website give clear direction on how to “start” Pilates at your studio? (And here you might want to give options for people who are “digital” and for those who prefer the phone! )
If you would like “fresh eyes” to look at your website, and evaluate it from a potential client viewpoint, Farm Girl Marketing Solutions is offering a special rate of $89 for pilates unfiltered listeners.