I love social media, and I love learning from folks who have excelled at using social media. Today I’d like to introduce you to Fallon Taylor, a professional barrel racer. (video below) I admire her for a lot of reasons: her ingenuity, her business acumen, her authenticity, her following and above all her fearlessness. I am sure people have told her “you can’t do it that way”, but follow her on any of her social media accounts for a few weeks, and you will see that no one rains on Fallon Taylor’s parade.
I started following Fallon before the 2014 National Finals Rodeo, and I became a loyal fan quickly. She’s a little bit like “Liberace meeting Elvis” in her clothing taste — the brighter and more fun the better. She wears tie dye, and she has created a clothing business (Ranch Dress’n) and last year before the finals, she made a big deal out of having “mermaid hair” . You just don’t miss someone walking around with long black hair that is red on the ends like a mermaid. But that wasn’t all she did. She promoted the person that did her hair at every opportunity using her hashtag, posting her phone number, etc. How many referrals did her salon get because of those social media posts? I’d love to know.
She’s a master at promoting her business partners. The people who make her clothes, the cameras in her horse trailer that allow her to keep an eye on her precious “Baby Flo” and well, there are just too many examples to share. Trust me. Follow her on Facebook, Twitter, Instagram and Snapchat, and you will become as awed as I am. She sells horses in Facebook auctions. Can you believe it? Selling horses (and expensive horses at that) on social media?
It’s not all about sales for this social media maven. She’s a woman with a purpose. She had a riding accident in 2009 and broke her C9 vertebrae. Her future was uncertain, but she is back with a new passion for safety. She races barrels wearing a helmet. She created her own hashtag “#whatthehelmet” to break down the stigma of wearing helmets for other athletes. She had a Facebook auction of her rodeo swag to raise money for charity. I was trying to purchase items on that auction, just to see how it worked!
One other thing to admire about Ms. Taylor? Her consistency. Rarely does a day go by without an update from her on social media, whether she’s driving from rodeo to rodeo or packing the horse trailer for the next trip. She’s teaching the up and coming barrel racers, not only how to be successful in rodeo, but how to use success to make positive change for others. I have even joined the Snapchat generation just so I can watch her daily updates. Just a note here — she has even mastered both talking and riding her horse, while filming video for snap chats — when I try that — I usually end up with video of the ground or the sky!