When you are a farmer, you work the ground, buy the seed, plant the crops, cultivate and fertilize the crops over the next several months and eventually harvest. The next spring, the cycle starts over again, and you use the lessons you learned the year before to try and have a larger harvest. You rotate the crops, you use improved technology, and you try to get a higher yield!
Marketing is is a similar process. You have something to sell (a pricing option – let’s say a monthly unlimited class package). That is your empty field. How are you going to let your clients know about that package (planting the seeds). An email? Do you post it on your Facebook page? Do you tweet it?
Once you get those clients to sign up for the first month, you have to keep them coming in, or in farmer terms — keep those crops growing. Make sure the weeds don’t take over. A huge part of that is making sure they have a quality experience each time they come to your studio. You also need activities in place to reward loyalty, to engage and build a community, whether that’s on facebook, twitter or some other platform.
What about the harvest. It’s fall right now, harvest time for farmers, but is that the end of the cycle? Not at all. The farming cycle, like the marketing cycle, is a continuous circle. Marketers can learn from Farmers. That’s why we started Farm Girl Marketing Solutions.