Its time to harvest the corn. Are you harvesting results from using Social Media in your Business?
It just doesn’t seem to go together. Pilates and Farming. I haven’t lived on the farm for a few decades, but that doesn’t mean I don’t love it. There aren’t a lot of Pilates studios in towns of 200-1000 people that were near the farm where I grew up. My love of Pilates started after I became a city girl, and after some stressful times in my life. Then I discovered what Mindful Exercise could do for me.
In developing my Pilates practice, I often talked to my instructor about things I had seen on social media, or I probably became her most annoying student, because I would tell her when I tried something on her website and it didn’t work. She took a chance and asked me if I would promote her business on social media for her. We quickly found that a Social Media Plan had much larger engagement when we integrated it with promotions, sales and daily activities at the studio. That was the beginning. For you to understand what Farm Girl Marketing Solutions does, let me tell you how we started.
It’s important to my Pilates instructor, that her social media presence reflects her philosophies, and her passion for movement. What she doesn’t have, is time to edit and schedule blogs, find content that her students might benefit from on the web, and develop and execute monthly promotions. I take care of that. Anything you read on social media will say you need to be consistent at blogging, Facebook posts, twitter posts, etc. When left to her, social media slips to the “I’ll do it later” and understandably so. She’s the best selling point of her business, so her time is best spent teaching Pilates. It doesn’t mean she doesn’t have marketing ideas. We have biweekly meetings and text back and forth daily. We have developed a custom solution for her, that started with me getting to know her and her goals for the business. Her custom solution includes Facebook, Twitter, Linked in, blogging, promos and retail sales. As a bonus, I try to teach her things that help her develop her technical and social media knowledge. It’s been amazing, and after a few months she started hearing from customers that they “watched” on Facebook for a while and then decided to come in.
Like the crops on the farm, social media results don’t come instantly. It is a huge time investment either for you (the owner of the business) or for Farm Girl Marketing if you choose to “farm out” your marketing to us. We can be successful together.
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