As a marketing person who specializes in Pilates Studio marketing, I tried to get some exhibit space at the Pilates Method Alliance 2016 meeting in Arizona. Unfortunately – their exhibit hall space was all sold out, and the only thing they could offer me was some temp space in an outdoor foyer. I…
social media
Heart and Soul
I discovered many years ago that I loved doing things with my heart and soul. Riding horses, playing the piano, conducting training classes were just some of the things that I was passionate about. I even changed my major in college from music to something else, because the demands of being a piano…
Photo Tips for WordPress
One of the things that I used to struggle with in WordPress was photos. It’s tricky figuring out where to place them, how big they should be and what in the heck is a featured image! Lots of folks I know get their websites designed by a company or individual, and work from there with…
Do you “engage” your social media audience?
I did some research yesterday on content of social media posts. I had read a study a few months ago that said you should go on a 1/3, 1/3, 1/3 philosophy. 1/3 – original content (your blogs), 1/3 – about your brand, and 1/3 content from other sources that would interest your readers….
Twitter 101: A Client Story
When I started Pilates at Rivercity Pilates with Carey Sadler in 2014, she was trying to join the Twitter-verse. She had decided that she just didn’t get it (although she did have a personal Twitter account and a business twitter account). However, she knew she should be “on Twitter” for her business. Then…