If you want more clients, it’s a good idea to get more people to your website. To get more people to your website, you need to give them a reason to go to your website. How do you do that? With original content. What is original content? Content that is new and unique, and created…
social media
How to Market Your Pilates Studio during the Pandemic
For 5 months or more, we’ve been dealing with the pandemic. Every Pilates studio owner has been pivoting and re-pivoting so that I’m sure you’re feeling like you have been going down the most crooked street in the world! There have been orders to close, then opening again, new guidelines to implement and then dealing…
Use Facebook Check-in and Grow your Social Media Followers
One day I was brainstorming with Carey Sadler of Rivercity Pilates and she asked me if we needed to “encourage” some people to write reviews of their experience on their Facebook Page. I waffled on that one, because I couldn’t remember where the reviews come up if you’re checking Facebook on a mobile device. I said,…
Re-Opening Checklist for your Website
If you added a banner or pop up box to let people know that you were closed, you’ll want to remove it or update it to let people know the status of the brick and mortar business. If you have added virtual classes on an ongoing basis you will need to show that on your…
Pilates and the Coronavirus Pandemic
We have been living in a whirlwind the past few weeks. There’s nothing like a crisis to spur creativity and action. I’ve been doing remote Pilates lessons for 3 years, so my Pilates teacher had some experience to base her COVID19 action plan on. We got on a webinar to talk about it, and in…