I made a “wordle” for one of my client’s newsletters this month, and she was surprised that I made it myself! So for all of you that have never made a wordle — here is your chance. I will tell you that there are apps that do similar things for tablets and phones,…
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I was talking to a friend who wanted to learn how to use Instagram, and I made a list of tips for her to start with, and it occurred to me they were valid for everyone! Pilates Studios, Retail Businesses, and even Rodeo Athletes. Post every day. Instagram even more when you are at…
It’s our first try at being snowbirds! Mike just retired on October 1 — so this is the first year we’ve been “free” to try and get away from winter for a month or two! We packed up the kids (dogs) 2 weeks ago, loaded up the 5th wheel and headed south. The first few…
Some of my clients have had success by creating Facebook events for class series or workshops at their studio, and promoting them on Facebook. Yesterday, someone asked me what choices I make when I create an “awareness” ad for one of those events, so I went thru and documented it! It took me a…
It’s almost time for the 2017 Wrangler National Finals Rodeo and Cowboy Christmas at the Las Vegas Convention Center. I love all the western marketplaces during the finals, but Cowboy Christmas is my favorite! Every year they take improve on the last year’s experience – and there are new things to explore and do. One…
Last week one of my clients was doing a Pilates event at the local University, and she sent me a message in the afternoon. “I have business cards, rack cards with studio information, a large sign, “Too Much Sitting” Exercise guide, paper for email sign ups, therabands, DVDs, free 2 week passes, 2 mats and…
After 3 weeks of an instructor for a yoga class driving 45 miles to have a class with no students, Carey decided it was time to do something. We’ve had good luck with Facebook Ads for beginner classes as long as the commitment was short (4 weeks). The timing is important here — because…