Make sure that you plan so that both current clients and potential new clients can celebrate Pilates Day with you! Something as simple as a free all levels Beginner Friendly Mat class can be a great way to get new people in your door and create a sense of community among your current clients. Plan…
Recent Posts
Carey Sadler at Rivercity Pilates is celebrating her 10th year of owning a Pilates studio in 2019. In this video, she talks about the importance of regular newsletters. She was doing regular monthly newsletters before I ever became a Pilates client, but over the past 4 years since I started Farm Girl, we’ve experimented and…
Most importantly — a regular newsletter will connect you with your ideal clients and increase sales. The last newsletter we did for Rivercity Pilates in February resulted in 6 new client appointments in the first 4 days after we sent it! SIX!!!! I’ve been surprised at how many Pilates Studio Owners tell me that they…
Sometimes we just make things complicated. There’s a zillion ways to get more Instagram followers (paid and organic) but last week when I went to a hair salon, I found a great easy way to get more followers. When I was checking out, they asked me if I followed them on Instagram. I said no….
After 3 weeks of an instructor for a yoga class driving 45 miles to have a class with no students, Carey of Rivercity Pilates decided it was time to do something. We’ve had good luck with Facebook Ads for beginner classes as long as the commitment was short (4 weeks). The timing is important…
When I worked for the government, we sent out training announcements regularly via email. We started that more than 10 years ago, so technical tools available to help were not quite what they are today. What was our secret to success? We knew that we needed to emulate people who were successful at…