For 5 months or more, we’ve been dealing with the pandemic. Every Pilates studio owner has been pivoting and re-pivoting so that I’m sure you’re feeling like you have been going down the most crooked street in the world! There have been orders to close, then opening again, new guidelines to implement and then dealing…
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Have you ever said this? I just can’t write a blog. What would I say that anyone wants to read? If you have a Pilates Studio — you absolutely can and should start a blog. A study by Social Media Today in January of 2017 said that companies who blog acquire 67% more leads than…
One day I was brainstorming with Carey Sadler of Rivercity Pilates and she asked me if we needed to “encourage” some people to write reviews of their experience on their Facebook Page. I waffled on that one, because I couldn’t remember where the reviews come up if you’re checking Facebook on a mobile device. I said,…
Yesterday, a client asked me how to email all the people on her list that had purchased a specific thing. In this case, it was an online workshop — but it could be anything she sold. When you send messages reminding people that the workshop is coming up — and time to register is limited…
Making a quilt is a lot like doing your monthly newsletter! With a quilt, if you want it to be an heirloom, you have to invest time, materials and heart. If you invest those same qualities in your newsletter – I promise it will give you more results, than if you whip out a page…
Decide subject matter & date to be offered. In my case study – we decided on Exercises for Healthy Back on a Sunday afternoon 4/26. Important to note here that this whole process is on a 10 day timeline. Create the event in your scheduling software and determine the price. Use the direct link to…