I got up early today – and I grabbed my iPad, so I could work on my daily posts. I generally go thru my client list one at a time, and make sure they have a Facebook post and an Instagram post while I’m having my morning coffee! For some odd reason – I looked at the clock when I started a Thursday post for a client – and when I was adding hashtags I looked at the clock and 45 minutes had gone by.
It made me pause. I’m guessing when people consider the cost of hiring someone for social media – they would think that it’s a few minutes a day for each platform. However, assuming that is the case every single day — would be dead wrong. I could breeze thru my posts and do them in in a few minutes a day — but that’s not the way I work, because that’s not effective and those posts do not do well in the social media world. They wouldn’t be personal. They wouldn’t accurately reflect the business. I spend more time than I should wordsmithing to make sure the post represents the client. I research to make sure there isn’t a similar post. If there isn’t a picture or graphic — I search or make one. I also check and double check facts — and sometimes I even have to run the post by the client before I post.
Social media is not simply putting any old post up there so you can check off a box that says there was a post today. Social media is an extension of your business, your personality, and your beliefs! When I look at it that way — I don’t feel like 45 minutes on one post for a client or for Farm Girl is a problem! Quite simply — it takes as long as it takes!